Is Elon Musk Experiencing a Rapid Unscheduled Disassembly?

Image (Credit): 2015 explosion of a SpaceX Falcon 9 rocket. (ABC News)

SpaceX may have suffered a rocket loss yesterday, but everyone agrees that this is part of the process when trying something big.

What can we then say about Mr. Musk creating a second loss last week, but in this case it was a loss of confidence in his leadership at Twitter (yes, the site is also oddly called “x” even though the web address is still twitter.com)? Is that also part of the process when trying something big, or is he simply becoming a loss leader that is getting in his own way. And, more importantly to this site, is he squandering his other assets, including SpaceX?

The latest incident involves his support of an earlier post on Twitter that defamed the American Jewish community. It is unclear why Mr. Musk cannot act like an adult and focus on his businesses, but his actions have led to multiple firms pulling their advertising dollars from Twitter.

I agree his irresponsible behavior is nothing new, but it is starting to raise even more eyebrows as his businesses become more entangled with US Government missions. He is not just pushing a declining social app and electric cars, but rather he is also launching critical military satellites, bringing astronauts to the International Space Station, and planning to heavily support our return to the Moon.

Exhibit A – Kelsey D. Atherton, Chief Editor at the Center for International Policy, had this to say recently about Mr. Musk and SpaceX:

In the immediate term, Congress needs to investigate whether Musk’s public comments present a breach of contract on ethical or reliability grounds. Congress could require that any company that receives launch contracts must go public, ensuring at least some mechanism for shareholders to oust a CEO should they become a public or security liability.

I recommend reading the entire article. It is one voice at the moment, but the evidence is growing that Mr. Musk may be the wrong person to rely on in these times when he clearly cannot control himself. His “Rapid Unscheduled Disassembly” is painful to watch and something we need to guard against.