I can understand that actors and actresses want to make some extra money on the side with advertising gigs, but sometimes the result is more comical than convincing.
For example, actress Zendaya is now featured in Rolex watch advertisements with images of her as Dune’s Chani. It even has the slogan “Reach for the crown.”
Anyone who understands the Dune books and movies would know that Chani is a Fremen who has no use for ostentatious wealth. The last thing a Fremen would seek is a heavy, ornamental watch in the desert. The only riches for the Fremen is water.
Maybe Rolex would find a better fit with Stellan John Skarsgård and his Dune character Baron Harkonnen (below) for those times the Baron not taking a bath. The Baron seems like a Rolex kind of guy.
Zendaya is just following others here. Dune’s Timothee Chalamet is part of advertising campaigns with Chanel and Lucid Motors. And let us not forget that Omega was the official watch for NASA (below).
I just recommend that the stars and their sponsors show some awareness in their ad work.
Our Awesome Universe 